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Meet the man behind the magic.

“It’s more than makeup.
it’s a movement.”

LOVE

“Each product I develop comes from an idea, a creative spark in my heart—never my head—because that's where the magic happens."

- Jerrod Blandino
Co-Founder and Chief Creative Officer

Did you know that some of our most iconic products are
inspired by Co-Founder and Chief Creative Officer Jerrods's love
for baking? Tune in to see the latest recipe he's cooking up!

Did you know that some of our most iconic products are
inspired by Co-Founder and Chief Creative Officer Jerrods's love
for baking? Tune in to see the latest recipe he's cooking up!

Mind-Blowing Lashes.
Every Single Time.

Va-va-vixen! Better Than Sex’s hourglass-shape brush was inspired by the bust-waist-hip ratio of an iconic Silver Screen Blonde Bombshell to perfectly separate, coat, and curl lashes to voluptuous perfection.

“I Woke Up Like This” Perfection

Jerrod set out on a mission to create a foundation so undetectable you can go ahead and lie with beautifully natural coverage that will have everyone thinking you were BORN THIS WAY!

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