Our Story - Landing Page

After starting behind the makeup counter, Too Faced Co-Founders Jerrod Blandino and Jeremy Johnson teamed up to create a makeup line that would celebrate beauty individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With only a credit card, a laser-like focus, and a dream to celebrate and empower, Too Faced was born in 1998.

Too Faced is a serious makeup brand that knows how to have fun. We believe makeup is power, giving people the freedom to express themselves and the confidence to take over the world. With an exuberant approach to everything we do, we use the finest cutting-edge ingredients to create innovative, cruelty-free cosmetics that people love to wear. Create your own looks, find what you love and OWN YOUR PRETTY.

Jerrod and Jeremy’s vision for Too Faced is born. They create the world’s first glitter eye shadow, nab a Vogue feature and launch in Sephora!

We’ve made it! Too Faced moves out of Jerrod and Jeremy’s dining room and into its first real office.

The boys launch Lip Injection— the product inspired by a late night informercial. It’s an immediate success and starts a plumping revolution— because bigger is BETTER!

The plumping icons that started a
sexy revolution

Quickie Chronicles—the brand (and maybe the industry’s!) first paper eye shadow palettes launch and are instant hits. The sex, the glamour, the drama it was all there!

A chocolate facial at a Hawaiian spa is the spark that Jerrod needed to dream up his Chocolate Soleil Matte Bronzer, which is infused with real cocoa powder.

After two years and hundreds of submissions from the lab, Jerrod has his team try the final formula for his new mascara and he screams, “it’s Better Than Sex!” The name sticks and an icon is born.

Experience the power of
Better Than Sex Mascara!

You know that moment when you slither out of bed earlier than last night’s lover, put on a little no makeup makeup and slide back in to look like you were just, Born This Way? That’s the inspiration behind Jerrod’s social influencer favorite complexion line.

Born This Way Collection -
We've Got You Covered

Sweet Peach, the palette that literally broke the internet because of its popularity, launches and begins a world wide peach phenomenon.

Dreams do come true! Better Than Sex mascara climbs the charts and gets the recognition it deserves, becoming the #1 prestige mascara in America!

Too Faced crosses the pond and opens its first dedicated store on Carnaby Street in London

After being asked for years about his winning skincare regimen Jerrod launches Too Faced’s first skincare line.

Dive into Skin Hydration with our
Hangover Skincare Line

Jerrod turns up the volume with the launch of brand new plumping glosses, his most extreme lip plumper EVER, and his first-ever face plumper.

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

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